Two weeks ago I finally got the invitation to this new social platform buzzing around called Clubhouse. A new social media still in the beta phase that surged during the pandemic. Clubhouse is already a thing in Silicon Valley for some months, but it only started to break that bubble in the last weeks. It is an audio platform that can, for now, only be accessed by invite and on IOS. Clubhouse consists of live audio discussions made in sort of group chats that anyone can host. When joining a chat, you can ask to speak at it, or just…


Lately, I have been trying to get acquainted with Tiktok as a good millennial trying to understand the new generations. Then, I discovered this new trend on the app, which is Gen Z’ers mocking Millennials. I mean, more power to you, I had my fun with the Ok Boomer thing. But then I saw something that pretty much concerns me, as I am a user of it: Gen Z is cancelling skinny jeans. And I am too much of a Millennial to let that happen in silence. I knew the golden years of skinny jeans were gone, even me, who…


How Politicians Use Fashion to Send Messages

Is no news that fashion plays an important role in the message politicians want to send. Of course, it is not the priority of any politician, but it does play a part in creating their image and narrative. A political crisis consultant told The New York Times that we would be surprised if we knew the amount of time his clients spend discussing tie colours, time that could be used to talk about, for example, a peace process. Yes, fashion assists a lot in building the desired image a politician wants to have. …


We Need to Talk About Unpaid Fashion Internships

Ok, I’ve wanted to write about unpaid fashion internships for a very long time. I avoided this topic for fear of my opinions impacting my chances of getting a job. However, I honestly believe that if a company does not at least respect my point of view on this subject, they are probably not the company for me. Also, my opinion may not be the same as yours, so I would love to hear what you have to say about this controversial topic. I don’t think I hold the truth of what’s right or wrong, but the whole fashion internship…


When coming to Brazil to visit my family, I went to the terminal where the largest flights of the Paris-Orly Airport leave for the first time since this Covid-19 mess started. Needless to say that I have never seen it so empty before. To complement the few people walking around the quiet airport, all stores, with the exception of some touristy shops, were close. Chanel, Gucci, Saint Laurent, and Celine were just a few stores that I saw completely shut down due to lack of clientele. …


Are Fashion Retailers Ready for the Holiday Shipageddon?

“One holiday item is already sold out: shipping capacity.” The Wall Street Journal


The Power of Name Dropping Fashion Brands in Songs

This week, while scrolling through my Instagram, I saw a video that Cardi B posted. The video was an answer for a tweet that stated information based on no real data with racist claims about black celebrities owning luxury brands. However, in her answer, Cardi B mentioned something else: name-dropping fashion labels in music and how that actually benefits the sales of these fashion brands — those being luxury or not.

I actually found that statement interesting and I decided to dive into the history of name-dropping fashion brands in songs and how that impacts real-life sales. What I found…


How the US-China Trade War Is Affecting the Fashion Industry

If you were not fully aware of the trade war between the US and China, I believe when TikTok existence in the United States became threatened, you probably heard about it. This whole TikTok situation is just the last chapter of a trade friction that has been happening between these two superpowers since 2018. And believe me when I say that when the two largest economies in the world enter a trade war, every other nation gets affected by it.

This conflict, which some are calling the ‘New Cold War’, became even more intense with the proximity of the US…


How the Pandemic Drove Chinese and Western Fashion to Opposite Ways

One of my first articles here, and one of my favourites to be honest — was about the transition from maximalism to minimalism that is being seen in fashion due to inequality and the pandemic. Indeed, it’s very clear that the more down-to-earth aesthetic become the norm even for the least financially affected consumers of fashion, and the why I explain in the article (check here). To summarize, even the rich go simpler to theoretically hide their wealth. This is a normal thing during recessions. Fashion gets soberer and goes quiet. But now there is an interesting phenomenon happening. …


Last week we were all heartbroken by the terrible explosion in the capital of Lebanon, Beirut. The explosion killed over 200 people so far, injured over 6,000 and left more than 300,000 homeless. Insane videos of the explosion were shared all over social media, showing the destruction left behind the blast. I quickly contacted the Lebanese people I knew to see if everything was ok with them and their families — and it happily was. But this tragic event left many scars in the city and its people. I come from Brazil, the country that received the largest diaspora of…

Luiza do Prado Lima

Writer at moderated. Passionate about the Fashion Industry.

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